Read the following passage and mark the letter A, B, C or D on your answer sheet to indicate the correct answer to each of the questions from 15 to 22.
[1] Advertising helps people recognize a particular brand, persuades them to try it, and tries to keep them loyal to it. Brand loyalty is perhaps the most important goal of consumer advertising. Whether they produce cars, canned foods or cosmetics, manufacturers want their customers to make repeated purchases. [2] The quality of the product will encourage this, of course, but so, too, will affect advertising.
Advertising relies on the techniques of market research to identify potential users of a product. [3] Are they homemakers or professional people? Are they young or old? Are they city dwellers or country dwellers? Such questions have a bearing on where and when ads should be placed. By studying readership breakdowns for newspapers and magazines as well as television ratings and other statistics, an advertising agency can decide on the best way of reaching potential buyers. Detailed research and marketing expertise are essential today when advertising budgets can run into thousands of millions of dollars. [4]
Advertising is a fast-paced, high-pressure industry. There is a constant need for creative ideas that will establish a personality for a product in the public's mind. Current developments in advertising increase the need for talented workers.
In the past, the majority of advertising was aimed at the traditional white family - breadwinner father, non-working mother, and two children. Research now reveals that only about 6 percent of American households fit this stereotype. Instead, society is fragmented into many groups, with working mothers, single people and older people on the rise. To be most successful, advertising must identify a particular segment and aim its message toward that group.
Advertising is also making use of new technologies. Computer graphics are used to grab the attention of consumers and to help them see products in a new light. The use of computer graphics in a commercial for canned goods, for instance, gave a new image to the tin can.
The following sentence can be added to the passage.
Advertising is an essential part of the marketing process that can be tremendously influential in selling products.
Where would it best fit in the passage?
A. [1]
B. [2]
C. [3]
D. [4]
Kiến thức: Đọc hiểu
Giải thích:
Câu văn phù hợp ở vị trí [1] nhất, vì câu sau [1] nói rõ hơn về tác dụng của quảng cáo trong việc bán hàng
Advertising is an essential part of the marketing process that can be tremendously influential in selling products. Advertising helps people recognize a particular brand, persuades them to try it, and tries to keep them loyal to it.
Tạm dịch: Quảng cáo là một phần thiết yếu của quá trình tiếp thị có thể có ảnh hưởng rất lớn trong việc bán sản phẩm. Quảng cáo giúp mọi người nhận ra được một thương hiệu cụ thể, thuyết phục họ thử nó và cố gắng giữ họ trung thành với nó.
Chọn A
Dịch bài đọc:
Quảng cáo giúp mọi người nhận ra được một thương hiệu cụ thể, thuyết phục họ thử nó và cố gắng giữ họ trung thành với nó. Sự trung thành với thương hiệu có lẽ là mục tiêu quan trọng nhất của quảng cáo tiêu dùng. Cho dù họ sản xuất ô tô, thực phẩm đóng hộp hay mĩ phẩm, thì nhà sản xuất vẫn muốn khách hàng mua hàng lại lần nữa. Chất lượng của sản phẩm tất nhiên sẽ khuyến khích điều này, nhưng sẽ tác động tới quảng cáo.
Quảng cáo dựa vào các kỹ thuật nghiên cứu thị trường để xác định những người dùng tiềm năng của một sản phẩm. Họ là những người nội trợ hay những người chuyên nghiệp? Họ trẻ hay già? Họ là những người sống ở thành phố hay những người sống ở vùng quê?. Những câu hỏi như vậy có ảnh hưởng đến vị trí và thời điểm nên đặt quảng cáo. Bằng cách nghiên cứu thống kê các độc giả của những tờ báo hoặc tạp chí cũng như là các xếp hạng trên truyền hình và những số liệu thống kê khác, một cơ quan quảng các có thể đi đến quyết định sáng suốt nhất trong việc tiếp cận những khách hàng tiềm năng. Nghiên cứu chi tiết và tiếp thị chuyên môn là rất cần thiết trong ngày nay khi mà ngân sách cho quảng cáo có thể rơi vào hàng triệu đô la.
Quảng cáo là ngành công nghiệp tốc độ nhanh và áp lực cao. Luôn có nhu cầu về các ý tưởng sáng tạo để thiết lập nên một đặc điểm tiêu biểu cho một sản phẩm trong lòng công chúng. Sự phát triển hiện của quảng cáo làm gia tăng nhu cầu về những nhân viên có tài năng.
Trong quá khứ, phần lớn quảng cáo nhắm vào những gia đình truyền thống- có người cha là trụ cột trong gia đình, người mẹ nội trợ và 2 đứa con. Các nghiên cứu cho thấy chỉ có khoảng 6 phần trăm các hộ gia đình Mỹ là phù hợp với khuôn mẫu này. Thay vào đó, xã hội được phân ra thành nhiều nhóm, với những bà mẹ đi làm, người độc thân và người cao tuổi đang gia tăng. Để thành công nhất, quảng cáo phải xác định được một phân khúc cụ thể và nhắm mục đích thông điệp của nó tới nhóm đó.
Quảng cáo cũng đang tận dụng các công nghệ mới. Đồ họa máy tính được sử dụng để thu hút sự chú ý của người tiêu dùng và giúp họ hiểu được sản phẩm theo một cách khác. Việc sử dụng đồ họa máy tính trong thương mại cho những loại thực phẩm đóng hộp, ví dụ như, đưa ra hình ảnh bao bì mới cho chiếc hộp thiếc.
Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct word or phrase that best fits each of the numbered blanks from 46 to 50.
MENTORING
Many adults in America and increasing numbers elsewhere take part in mentoring schemes. A mentor is an adult who provides support and friendship to a young person. There are numerous different (46)_____ of mentoring: passing on skills, sharing experiences, offering guidance. Sometimes the most helpful thing to do is just listen. Mentoring is open to anybody - no particular (47) _____ experience is required, just a desire to make a difference to the life of a young person who needs help. This may seem a difficult thing at first, but many people find they have a real talent for it.
The support of a mentor can play an important part in a child's development and can often make up (48) _____ a lack of guidance in a young person's life. It can also improve young people's attitudes towards society and build up their confidence in dealing with life's challenges. For the mentor, it can be incredibly rewarding to know that they have had a significant influence on a child and helped to give the best possible (49) _____ in life. Indeed, it is not only adults who are capable of taking on this role. There is now an increasing (50) _____ for teenagers to mentor young children, for example by helping them with reading or other school work.
Điền ô số 50
Read the following passage and mark the letter A, B, C, or D on your answer sheer to indicate the correct answer to each of the questions from 10 to 14.
In the past, technology and progress was very slow. People “invented” farming 12,000 years ago but it took 8,000 years for the idea to go around the world. Then, about 3,500 years ago, people called “potters” used round wheels to turn and make plates. But it took hundreds of years before some clever person thought, if we join two wheels together and make them bigger, we can use them to move things
In the last few centuries, things have begun to move faster. Take a 20th-century invention like the aeroplane, for example. The first acroplane flight on 17 December 1903 only lasted 12 seconds, and the plane only went 37 metres. It can't have been very exciting to watch, but that flight changed the world. Sixteen years later, the first plane flew across the Atlantic, and only fifty years after that, men walked on the moon. Technology is now changing our world faster and faster. So what will the future bring?
One of the first changes will be the materials we use. Scientists have just invented an amazing new material called graphene, and soon we will use it to do lots of things. With graphene batteries in your mobile, it will take a few seconds to charge your phone or download a thousand gigabytes of information! Today, we make most products in factories, but in the future, scientists will invent living materials. Then we won't make things like cars and furniture in factories - we will grow them!
Thirty years ago, people couldn't have imagined social media like Twitter and Facebook. Now we can't llve without them. But this is only the start. Right now, scientists are putting microchips in some disabled people's brains, to help them see, hear and communicate better. In the future, we may all use these technologies. We won't need smartphones to use social media or search the internet because the internet will be in our heads!
More people will go into space in the future, too. Space tourism has already begun, and a hundred years from now, there may be many hotels in space. One day, we may get most of our energy from space too. In 1941, the writer Isaac Asimov wrote about a solar power station in space. People laughed at his idea then, but we should have listened to him. Today, many people are trying to develop a space solar power station. After all, the sun always shines above the clouds!
The best title for the article would be ___________.
Mark the letter A, B, C, or D on your answer sheer to indicate the underlined part that needs correction in each of the following questions
It is necessary and required that dental technicians and others who work with X-rays limit their exposure to these highly penetrating rays
I didn't like the town at first, but I grew _____ it eventually
Mark the letter A, B, C, or D on your answer sheer to indicate the underlined part that needs correction in each of the following questions
In a survey of suburban homeowners, a lawn-mower was rated one of the most important equipments
The children had to ______ in the principal's office after they took part in a fight.
Most teenagers go through a rebellious ______ for a few years but they soon grow out of it.
Read the following passage and mark the letter A, B, C, or D on your answer sheer to indicate the correct answer to each of the questions from 10 to 14.
In the past, technology and progress was very slow. People “invented” farming 12,000 years ago but it took 8,000 years for the idea to go around the world. Then, about 3,500 years ago, people called “potters” used round wheels to turn and make plates. But it took hundreds of years before some clever person thought, if we join two wheels together and make them bigger, we can use them to move things
In the last few centuries, things have begun to move faster. Take a 20th-century invention like the aeroplane, for example. The first acroplane flight on 17 December 1903 only lasted 12 seconds, and the plane only went 37 metres. It can't have been very exciting to watch, but that flight changed the world. Sixteen years later, the first plane flew across the Atlantic, and only fifty years after that, men walked on the moon. Technology is now changing our world faster and faster. So what will the future bring?
One of the first changes will be the materials we use. Scientists have just invented an amazing new material called graphene, and soon we will use it to do lots of things. With graphene batteries in your mobile, it will take a few seconds to charge your phone or download a thousand gigabytes of information! Today, we make most products in factories, but in the future, scientists will invent living materials. Then we won't make things like cars and furniture in factories - we will grow them!
Thirty years ago, people couldn't have imagined social media like Twitter and Facebook. Now we can't llve without them. But this is only the start. Right now, scientists are putting microchips in some disabled people's brains, to help them see, hear and communicate better. In the future, we may all use these technologies. We won't need smartphones to use social media or search the internet because the internet will be in our heads!
More people will go into space in the future, too. Space tourism has already begun, and a hundred years from now, there may be many hotels in space. One day, we may get most of our energy from space too. In 1941, the writer Isaac Asimov wrote about a solar power station in space. People laughed at his idea then, but we should have listened to him. Today, many people are trying to develop a space solar power station. After all, the sun always shines above the clouds!
The writer says that in the past ___________.
Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct word or phrase that best fits each of the numbered blanks from 46 to 50.
MENTORING
Many adults in America and increasing numbers elsewhere take part in mentoring schemes. A mentor is an adult who provides support and friendship to a young person. There are numerous different (46)_____ of mentoring: passing on skills, sharing experiences, offering guidance. Sometimes the most helpful thing to do is just listen. Mentoring is open to anybody - no particular (47) _____ experience is required, just a desire to make a difference to the life of a young person who needs help. This may seem a difficult thing at first, but many people find they have a real talent for it.
The support of a mentor can play an important part in a child's development and can often make up (48) _____ a lack of guidance in a young person's life. It can also improve young people's attitudes towards society and build up their confidence in dealing with life's challenges. For the mentor, it can be incredibly rewarding to know that they have had a significant influence on a child and helped to give the best possible (49) _____ in life. Indeed, it is not only adults who are capable of taking on this role. There is now an increasing (50) _____ for teenagers to mentor young children, for example by helping them with reading or other school work.
Điền ô số 49
According to psychologists, children raised with high ______ of fear in unpredictable or violent environments experience negative emotions for extended periods of time.
Mark the letter A, B, C, or D on your answer sheet to indicate the word(s) OPPOSITE in meaning to the underlined word(s) in each of the following questions.
In 2018 there was a craze for Bitcoin mining in Vietnam due to the belief that it would bring impressive profits.
My older brother is extremely fond of astronomy, he seems to ______ a lot of pleasure from observing the stars
Mark the letter A, B, C, or D on your answer sheer to indicate the word(s) CLOSEST in meaning to the underlined word(s) in each of the following questions.
Researchers have found that people are sleeping almost two fewer hours a night than they were in the 1960s, and our health is deteriorating as a result.
Read the following passage and mark the letter A, B, C, or D on your answer sheer to indicate the correct answer to each of the questions from 10 to 14.
In the past, technology and progress was very slow. People “invented” farming 12,000 years ago but it took 8,000 years for the idea to go around the world. Then, about 3,500 years ago, people called “potters” used round wheels to turn and make plates. But it took hundreds of years before some clever person thought, if we join two wheels together and make them bigger, we can use them to move things
In the last few centuries, things have begun to move faster. Take a 20th-century invention like the aeroplane, for example. The first acroplane flight on 17 December 1903 only lasted 12 seconds, and the plane only went 37 metres. It can't have been very exciting to watch, but that flight changed the world. Sixteen years later, the first plane flew across the Atlantic, and only fifty years after that, men walked on the moon. Technology is now changing our world faster and faster. So what will the future bring?
One of the first changes will be the materials we use. Scientists have just invented an amazing new material called graphene, and soon we will use it to do lots of things. With graphene batteries in your mobile, it will take a few seconds to charge your phone or download a thousand gigabytes of information! Today, we make most products in factories, but in the future, scientists will invent living materials. Then we won't make things like cars and furniture in factories - we will grow them!
Thirty years ago, people couldn't have imagined social media like Twitter and Facebook. Now we can't llve without them. But this is only the start. Right now, scientists are putting microchips in some disabled people's brains, to help them see, hear and communicate better. In the future, we may all use these technologies. We won't need smartphones to use social media or search the internet because the internet will be in our heads!
More people will go into space in the future, too. Space tourism has already begun, and a hundred years from now, there may be many hotels in space. One day, we may get most of our energy from space too. In 1941, the writer Isaac Asimov wrote about a solar power station in space. People laughed at his idea then, but we should have listened to him. Today, many people are trying to develop a space solar power station. After all, the sun always shines above the clouds!
What does the writer say about space solar power?