Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the questions.

          Advertising helps people recognize a particular brand, persuades them to try it, and tries to keep them loyal to its. Brand loyalty is perhaps the most important goal of consumer advertising. Whether they produce cars, canned foods or cosmetics, manufacturers want their customers to make repeated purchases. The quality of the product will encourage this, of course, but so, too, will affect advertising.

          Advertising relies on the techniques of market research to identify potential users of a product. Are they homemakers or professional people? Are they young or old? Are they cit dwellers or country dwellers? Such question have a bearing on where and when ads should be placed. By studying readership breakdowns for newspapers and magazines as well as television rating and other statistics, and advertising agency can decide on the best way of reaching potential buyers. Detailed research and marketing expertise are essential today when advertising budgets can run into thousands of millions of dollars.

          Advertising is a fast-paced, high-pressure industry. There is a constant need for creative ideas that will establish a personality for product in the public’s mind. Current developments in advertising increase the need for talented workers.

          In the past, the majority of advertising was aimed at the traditional white family – breadwinner father, non – working mother, and two children. Research now reveals that only about 6 percent of American households fit this stereotype. Instead, society is fragmented into many groups, with working mothers, single people and older people on the rise. To be most successful, advertising must identify a particular segment and aim its message toward that group.

          Advertising is also making use of new technologies. Computer graphics are used to grab the attention of consumers and to help them see products in a new light. The use of computer graphics in a commercial for canned goods, for instance, gave a new image to the tin can.

The word “this” in bold type in paragraph 1 refers to ________

Mark the letter A, B, C, or D on your answer sheet to indicate the word whose underlined part that needs correction in each of the following questions.

The composer Verdi has written the opera Aida to celebrate the opening of the Suez Canal, but the opera was not performed until 1871.

Mark the letter A, B, C, or D on your answer sheet to indicated the word differs from the other three in the position of primary stress in each hof the following questions.

Mark the letter A, B, C, or D on your answer sheet to indicate the word whose underlined part that needs correction in each of the following questions.

It was not until she could read and write when she was allowed to use smartphone.

Mark the letter A, B, C, or D on your answer sheet to indicate the sentence that best combines each pair of sentences in the following questions.

The new contract sounds good. However, it seems to have some problems.

Mark the letter A, B, C, or D on your answer sheet to indicated the word differs from the other three in the position of primary stress in each hof the following questions.

Mark the letter A, B, C, or D on your answer sheet to indicate the word whose underlined part differs from the other three in the pronunciation in each of the following questions.

Mark the letter A, B, C, or D on your answer sheet to indicate the word whose underlined part that needs correction in each of the following questions.

Wealthy people have always desired and wear precious stones because their beauty is lasting.

Determining the mineral content of soil samples is an exacting process; ________ experts must perform detail tests to analyze soil specimens.

He has been waiting for this letter for days, and at ________ it has come.

Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct word or phrase that best fits each of the numbered blanks.

Criticism

          The volume of traffic in many cities in the world today continues to expand. This (22) ________ many problems, including serious air pollution, lengthy delays, and the greater risk (23) ________ accidents. Clearly, something must be done, but it is often difficult to persuade people to change their habits and leave their cars at home.

          One possible approach is to make it more expensive for people to use their cars be increasing changes for parking and bringing in tougher fines for anyone who (24) ________ the law. In addition, drivers could be required to pay for using particular routes at different times of the day. This system, also known as ‘road pricing’, is already being introduced in a number of cities, using a special electronic card (25) ________ to windscreen of the car.

          Another ways of dealing with the problem is to provide cheap parking on the outskirts of the city, and strictly control the number of vehicles allowed into the centre. Drivers and their passengers then use a special bus service for the final stage of their journey.

          Of course, the most important (26) ________ is to provide good public transport. However, to get people to give up the comfort their cars, public transport must be felt to be reliable, convenient and comfortable, with fares charged at an acceptable level.

Điền vào ô 24

Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct word or phrase that best fits each of the numbered blanks.

Criticism

          The volume of traffic in many cities in the world today continues to expand. This (22) ________ many problems, including serious air pollution, lengthy delays, and the greater risk (23) ________ accidents. Clearly, something must be done, but it is often difficult to persuade people to change their habits and leave their cars at home.

          One possible approach is to make it more expensive for people to use their cars be increasing changes for parking and bringing in tougher fines for anyone who (24) ________ the law. In addition, drivers could be required to pay for using particular routes at different times of the day. This system, also known as ‘road pricing’, is already being introduced in a number of cities, using a special electronic card (25) ________ to windscreen of the car.

          Another ways of dealing with the problem is to provide cheap parking on the outskirts of the city, and strictly control the number of vehicles allowed into the centre. Drivers and their passengers then use a special bus service for the final stage of their journey.

          Of course, the most important (26) ________ is to provide good public transport. However, to get people to give up the comfort their cars, public transport must be felt to be reliable, convenient and comfortable, with fares charged at an acceptable level.

Điền vào ô 23

Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct word or phrase that best fits each of the numbered blanks.

Criticism

          The volume of traffic in many cities in the world today continues to expand. This (22) ________ many problems, including serious air pollution, lengthy delays, and the greater risk (23) ________ accidents. Clearly, something must be done, but it is often difficult to persuade people to change their habits and leave their cars at home.

          One possible approach is to make it more expensive for people to use their cars be increasing changes for parking and bringing in tougher fines for anyone who (24) ________ the law. In addition, drivers could be required to pay for using particular routes at different times of the day. This system, also known as ‘road pricing’, is already being introduced in a number of cities, using a special electronic card (25) ________ to windscreen of the car.

          Another ways of dealing with the problem is to provide cheap parking on the outskirts of the city, and strictly control the number of vehicles allowed into the centre. Drivers and their passengers then use a special bus service for the final stage of their journey.

          Of course, the most important (26) ________ is to provide good public transport. However, to get people to give up the comfort their cars, public transport must be felt to be reliable, convenient and comfortable, with fares charged at an acceptable level.

Điền vào ô 26

Mark the letter A, B, C, or D on your answer sheet to indicated the sentences that is closest in meaning to each of the following questions.

They said that “IZZI GALA EVENT” on 23 December went like a bombs.

Mark the letter A, B, C, or D on your answer sheet to indicated the sentences that is closest in meaning to each of the following questions.

The little girl said “Will you help me open the parcel? I can’t do it alone”.

Mark the letter A, B, C, or D on your answer sheet to indicate the word whose underlined part differs from the other three in the pronunciation in each of the following questions.