Advertising helps people recognize a particular brand, persuades them to try it, and tries to keep them loyal to it. Brand loyalty is perhaps the most important goal of consumer advertising. Whether they produce cars, canned foods or cosmetics, manufacturers want their customers to make repeated purchases. The quality of the product will encourage this, of course, but so, too, will affect advertising.
Advertising relies on the techniques of market research to identify potential users of a product. Are they homemakers or professional people? Are they young or old? Are they city dwellers or country dwellers? Such questions have a bearing on where and when ads should be placed. By studying readership breakdowns for newspapers and magazines as well as television ratings and other statistics, an advertising agency can decide on the best way of reaching potential buyers. Detailed research and marketing expertise are essential today when advertising budgets can run into thousands of millions of dollars.
Advertising is a fast-paced, high-pressure industry. There is a constant need for creative ideas that will establish a personality for a product in the public's mind. Current developments in advertising increase the need for talented workers.
In the past, the majority of advertising was aimed at the traditional white family - breadwinner father, non- working mother, and two children. Research now reveals that only about 6 percent of American households fit this stereotype. Instead, society is fragmented into many groups, with working mothers, single people and older people on the rise. To be most successful, advertising must identify a particular segment and aim its message toward that group.
Advertising is also making use of new technologies. Computer graphics are used to grab the attention of consumers and to help them see products in a new light. The use of computer graphics in a commercial for canned goods, for instance, gave a new image to the tin can.
It can be inferred from paragraph 2 that advertisers must______.
A. encourage people to try new products
B. aim their message at homemakers and professional people
C. know about the people who will buy the product
D. place several ads in newspapers and magazines
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Đáp án C
Có thể được suy ra từ đoạn 2 rằng quảng cáo phải______.
A. khuyến khích mọi người thử dùng những sản phẩm mới.
B. nhắm tới thông điệp dành cho người nội trợ và người chuyên nghiệp.
C. biết về những người sẽ mua sản phẩm.
D. đăng một vài quảng cáo trên báo và tập chí.
Dẫn chứng ở 2 câu đầu đoạn 2: “Advertising relies on the techniques of market research to identify potential users of a product. Are they homemakers or professional people? Are they young or old? Are they city dwellers or country dwellers?”- (Quảng cáo dựa vào các kỹ thuật nghiên cứu thị trường để xác định những người dùng tiềm năng của một sản phẩm. Họ là những người nội trợ hay những người chuyên nghiệp? Họ trẻ hay già? Họ là những người sống ở thành phố hay những người sống ở vùng quê?) => Chọn C.
Mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the following questions from 5 to 16.
_____the distance was too far and the time was short, we decided to fly there instead of going there by train.
Mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the following questions from 5 to 16.
Some snakes lay eggs, but ______ give birth to live offspring.
Mark the letter A, B, C, or D on your answer sheet to indicate the word that differs from the rest in the pronunciation of the underlined part in each of the following questions from 1 to 2.
Mark the letter A, B, C, or D on your answer sheet to show the underlined part that needs correction in each of the following questions from 37 to 39.
I believe that (A) only very self-confident, (B) knowledge and attentive students (C) will prefer 100% of (D) eye contact time.
Mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the following questions from 5 to 16.
The more ______ and positive you look, the better you will feel.
Mark the letter A, B, C, or D on your answer sheet to show the underlined part that needs correction in each of the following questions from 37 to 39.
(A)The major goals of primary education is (B) to achieve basic literacy (C) and numeracy (D) among all students.
Mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the following questions from 5 to 16.
Granny is completely deaf. You will have to ______ allowances for her.
Mark the letter A, B, C, or D on your answer sheet to indicate the word or phrase that is OPPOSITE in meaning to the underlined part in each of the following questions from 49 to 50.
The format allowed me to offer constructive criticism and ensure that their conversation remained on track during the project.
Mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the following questions from 5 to 16
Students are______less pressure as a result of changes in testing procedures.
Advertising helps people recognize a particular brand, persuades them to try it, and tries to keep them loyal to it. Brand loyalty is perhaps the most important goal of consumer advertising. Whether they produce cars, canned foods or cosmetics, manufacturers want their customers to make repeated purchases. The quality of the product will encourage this, of course, but so, too, will affect advertising.
Advertising relies on the techniques of market research to identify potential users of a product. Are they homemakers or professional people? Are they young or old? Are they city dwellers or country dwellers? Such questions have a bearing on where and when ads should be placed. By studying readership breakdowns for newspapers and magazines as well as television ratings and other statistics, an advertising agency can decide on the best way of reaching potential buyers. Detailed research and marketing expertise are essential today when advertising budgets can run into thousands of millions of dollars.
Advertising is a fast-paced, high-pressure industry. There is a constant need for creative ideas that will establish a personality for a product in the public's mind. Current developments in advertising increase the need for talented workers.
In the past, the majority of advertising was aimed at the traditional white family - breadwinner father, non- working mother, and two children. Research now reveals that only about 6 percent of American households fit this stereotype. Instead, society is fragmented into many groups, with working mothers, single people and older people on the rise. To be most successful, advertising must identify a particular segment and aim its message toward that group.
Advertising is also making use of new technologies. Computer graphics are used to grab the attention of consumers and to help them see products in a new light. The use of computer graphics in a commercial for canned goods, for instance, gave a new image to the tin can.
According to the passage, most advertising used to be directed at______.
Mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the following questions from 5 to 16.
Housework is less tiring and boring thanks to the invention of ______ devices.
Mark the letter A, B, C, or D on your answer sheet to indicate the word that differs from the other three in the position of the primary stress in each of the following questions from 24 to 25.
Mark the letter A, B, C, or D on your answer sheet to indicate the word that differs from the rest in the pronunciation of the underlined part in each of the following questions from 1 to 2.
Mark the letter A, B, C, or D on your answer sheet to indicate the sentence that is closest in meaning to each of the following questions from 26 to 28
Wealthy as they were, they were far from happy.
Mark the letter A, B, C, or D on your answer sheet to indicate the sentence that best combines each pair of sentences in the following questions from 3 to 4.
The history of the United States is not long. It is interesting.
