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Câu hỏi:

05/07/2022 70

Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the questions.

     As customers choose brands based on how they make them feel, rather than their actual products or services, there is an intrinsic advantage to those organizations who use designed experiences as a weapon to cut through the most competitive of markets. Those that don’t, operate in what we call the “experience gap”, the space between them and their customer’s expectation of them. Make no mistake, in our high paced and digitally connected economies, the experience gap is driving markets, fast.

     For example, take Instagram and Twitter. These brands filled the demand for a whole new human experience that did not exist before the evolution of digital technologies enabled that. They were pioneers, and there were no established players to unseat. But we are also seeing a similar dynamic in existing industries. New entrants are coming in and taking the space, also using whole new experiences, purely because the incumbents left the door open.

    Closer to home, this can be seen with Australian neobanks who are giving customers a better experience than the incumbents. Robert Bell is the CEO at neobank 86400. He says banking has already become quite complicated and he wanted to make a change. His neobank is working to solve customers problems more holistically. Bell said, “It’s significantly harder work and takes more time to become a bank, but having done that we can have a much better relationship with our customers and we can offer them a lot more products and services.”

      Think about that for a moment. Do you notice how better experiences, leads to better relationships, which is then the stepping stone for more offerings? Many brands still jump straight to modified offerings, without gaining that customer connection and the necessary foundation of trust first.

(source: https://which-50.com/)

Câu 31. What does the passage mainly discuss?


A. The importance of experience to competitive advantage.


Đáp án chính xác


B. Businesses are unwilling to disrupt themselves.


C. A far-reaching cultural transformation.

D. Knowledge drives behavior, loyalty, satisfaction.

Trả lời:

verified Giải bởi qa.haylamdo.com

Đáp án A

Đoạn văn chủ yếu thảo luận về điều gì?

A. Tầm quan trọng của kinh nghiệm đối với lợi thế cạnh tranh

B. Các doanh nghiệp không sẵn lòng phá vỡ chính mình

C. Một sự chuyển đổi văn hóa sâu rộng

D. Kiến thức thúc đẩy hành vi, lòng trung thành, sự hài lòng

Căn cứ vào thông tin đoạn đầu:

As customers choose brands based on how they make them feel, rather than their actual products or services, there is an intrinsic advantage to those organisations who use designed experiences as a weapon to cut through the most competitive of markets. (Vì khách hàng chọn thương hiệu dựa trên cách họ khiến cho họ cảm thấy như thế nào, hơn là thực tế sản phẩm hoặc dịch vụ của họ, có một lợi thế nội tại cho những tổ chức, sử dụng kinh nghiệm được thiết kế như một vũ khí để vượt qua những thị trường cạnh tranh nhất.)

Như vậy, đoạn văn đang nói về tầm quan trọng của kinh nghiệm đối với lợi thế cạnh tranh.

Câu trả lời này có hữu ích không?

0

CÂU HỎI HOT CÙNG CHỦ ĐỀ

Câu 1:

If Tom ____________ a bit more ambitious, he would have found himself a better job years ago.

Xem đáp án » 05/07/2022 289

Câu 2:

Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct word or phrase that best fits each of the numbered blanks.

     The string family is the largest section of the orchestra. The four main stringed instruments look similar but are all different sizes. Each can be played by plucking the strings with the fingers or with a bow, which is pulled (23) ____ across the instrument's four strings.

      The VIOLIN is the smallest of the string instruments and can play the highest (24) ____. The violin often plays the melody - this is the tune you will be humming after you leave a performance. The VIOLA is slightly larger than the violin. Because it is bigger, it can play lower notes. (25) ____ the viola is only a little bit bigger than the violin, it can be hard to tell them apart. The viola plays many beautiful melodies just like the violin.

      The CELLO is (26) ________ the violin and the viola. It is so large that the cellist must sit on a chair holding the cello between his or her knees in order to play. The cello often plays accompaniment parts.

      Because it is the largest of the stringed instruments, the DOUBLE BASS plays the lowest notes. This instrument is so large that the bass players have to stand up or sit on tall stools to play it. The bass often plays (27) ____ parts with the cello.

Xem đáp án » 05/07/2022 272

Câu 3:

Mark the letter A, B, C or D to indicate the word(s) CLOSEST in meaning to the underlined word(s) in each of the following questions.

Câu 19. I can’t get on well with my boss because of his authoritative manner that at times is almost arrogant.

Xem đáp án » 05/07/2022 242

Câu 4:

Mark the letter A, B, C or D to indicate the correct answer to each of the following questions.

Câu 5. She was not ___________little girl he had known, but she was not yet ________woman either.

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Câu 5:

It was reported that three top athletes have been ________from the championship after positive drug tests.

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Câu 6:

Claudia is being interviewed by the manager of the company she's applied for

- Manager: “_________”

- Claudia: "I work hard and I enjoy working with other people."

Xem đáp án » 05/07/2022 154

Câu 7:

We have to work against the clock so as to meet the deadline of the clients tomorrow.

Xem đáp án » 05/07/2022 144

Câu 8:

He was not at all interested in what was going on around him, but insisted _________back to his country on the first sight.

Xem đáp án » 05/07/2022 136

Câu 9:

Mark the letter A, B, C, or D to indicate the sentence that is closest in meaning to each of the following questions.

Câu 44. Jupiter is bigger than all the other planets in the solar system.

Xem đáp án » 05/07/2022 133

Câu 10:

Mark the letter A, B, C or D to indicate the option that best completes following exchanges.

Câu 47. Two students, Joe and James are chatting about time.

- Joe: "The weekend goes so quickly." - James: "I know. _______”

Xem đáp án » 05/07/2022 128

Câu 11:

The VIOLIN is the smallest of the string instruments and can play the highest (24) ____.

Xem đáp án » 05/07/2022 118

Câu 12:

He never stops smoking; one cigarette after another. I’m afraid he’s become a __________smoker.

Xem đáp án » 05/07/2022 113

Câu 13:

______________ depends on your gentle persuasion.

Xem đáp án » 05/07/2022 112

Câu 14:

Once _____________off by the teacher, the class filed out of the room in silence.

Xem đáp án » 05/07/2022 106

Câu 15:

His poor standard of play fully justifies his __________from the team for the next match.

Xem đáp án » 05/07/2022 106

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