According to paragraph 2, what is true about Instagram and Twitter in the stated instance?
A. Their reputation famously preceded even the 4th Industrial Revolution.
B. They were the trailblazers for the experience-oriented marketing strategy
C. Prior to their advent, there were already several competitors in the field.
D. They are the one and only companies providing such revolutionary services.
Giải bởi qa.haylamdo.com
Chọn đáp án D
Kiến thức: Đọc hiểu
A. Danh tiếng của chúng nổi tiếng trước cả cuộc cách mạng công nghiệp lần thứ 4.
B. Chúng là những công ty duy nhất cung cấp các dịch vụ mang tính cách mạng như vậy.
C. Trước khi ra đời, đã có một vài đối thủ cạnh tranh trong lĩnh vực này.
D. Chúng là những người tiên phong trong việc cung cấp những dịch vụ mang tính cách mạng như vậy
Thông tin: For example, take Instagram and Twitter. ... They were pioneers, and there were no established players to unseat.
Tạm dịch: Ví dụ Instagram và Twitter. ... Chúng là những người tiên phong, và không có đối thủ nào để cạnh tranh.
Mark the letter A, B, C, or D on your answer sheet to indicate the underlined part that needs correction in each of the following questions.
I don't think that he has responsed to my email as I have received nothing.
It took him a long time to come to __________ with the fact that he was homeless.
We _________ to the hospital to visit Mike when he _______ to say that he was fine.
Mark the letter A, B, C, D on your answer sheet to indicate the word whose underlined part differs from the other three in each of the following question.
Read the following text and circle the best answer among A, B, C, or D on your answer sheet for the questions from 39 to 43
As customers choose brands based on how they make them feel, rather than their actual products or services, there is an intrinsic advantage to those organizations who use designed experiences as a weapon to cut through the most competitive of markets. Those that don't, operate in what we call the "experience gap”, the space between them and their customer's expectation of them. Make no mistake, in our high paced and digitally connected economies, the experience gap is driving markets, fast.
For example, take Instagram and Twitter. These brands filled the demand for a whole new human experience that did not exist before the evolution of digital technologies enabled that. They were pioneers, and there were no established players to unseat. But we are also seeing a similar dynamic in existing industries. New entrants are coming in and taking the space, also using whole new experiences, purely because the incumbents left the door open.
Closer to home, this can be seen with Australian neobanks who are giving customers a better experience than the incumbents. Robert Bell is the CEO at neobank 86400. He says banking has already become quite complicated and he wanted to make a change. His neobank is working to solve customers' problems more holistically. Bell said, “It's significantly harder work and takes more time to become a bank, but having done that we can have a much better relationship with our customers and we can offer them a lot more products and services."
Think about that for a moment. Do you notice how better experiences, leads to better relationships, which is then the stepping stone for more offerings? Many brands still jump straight to modified offerings, without gaining that customer connection and the necessary foundation of trust first.
(source: https://which-50.com/)
What does the passage mainly discuss?
Mark the letter A, B, C, or D on your answer sheet to indicate the word(s) CLOSEST in meaning to the underlined word(s) in each of the following questions.
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