IMG-LOGO

Danh sách câu hỏi

Có 811009 câu hỏi trên 16221 trang

Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the questions from 35 to 42 

THE INFLUENCE OF ADVERTISING ON PRICING

     Advertising makes an immense difference in the popularity of a product. Studies have shown that consumers usually pay more for advertised products than non-advertised products. As a result, the marketing and advertising industry is a multibillion-dollar-a-year business. Local commercials can cost as little as several hundred dollars to products, while national companies have been known to spend hundreds of thousands of dollars on a single commercial. Interestingly, the source of these expensive commercials is the consumers who view the advertisements from the comfort of their living room. Companies influence the prices that consumers pay in two ways. 

     When consumers purchase any products, they are obviously paying for the cost of manufacturing the product. However, they are also paying for the advertising campaign devised to convince consumers to buy the product. The more costly the advertising campaign, the higher the price paid by consumers. Companies are allowed to set these high prices because consumers have shown that they will continue to pay them. For instance, a multinational chain of coffee shops significantly raised its prices a few years ago, due in no small part to an expensive national advertising campaign. While regular customers noticed and were not fond of the hike, one was quoted as saying, “I doubt it will make an impact [on consumers]. It won’t change my habit.” Indeed, it did not, the company experienced record sales in spite of the fact its prices were higher than its competitors’. 

          Another way advertising tends to affect product pricing is seen in the arena of perceived value to the consumers. The perceived value is the worth that consumers assign to a product. Studies show that often the advertising for a product determines its value more than the quality or necessity of the product itself. One way a company may take advantage of this perceived value is by running commercials during prime time. These ads are usually much more expensive than others. For example, a national commercial that ran during a popular American show cost close to $745,000 to run for thirty seconds. If people watching the show perceive that the product is more valuable simply because it was advertised during prime time, they are often willing to pay higher prices. So, whether it is seen in the cost of the commercials or the advertiser-assigned value, it is obvious that advertising drives product pricing and directly affects consumers

Which of the following is NOT true about the perceived value of a product?

Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the questions from 35 to 42 

THE INFLUENCE OF ADVERTISING ON PRICING

     Advertising makes an immense difference in the popularity of a product. Studies have shown that consumers usually pay more for advertised products than non-advertised products. As a result, the marketing and advertising industry is a multibillion-dollar-a-year business. Local commercials can cost as little as several hundred dollars to products, while national companies have been known to spend hundreds of thousands of dollars on a single commercial. Interestingly, the source of these expensive commercials is the consumers who view the advertisements from the comfort of their living room. Companies influence the prices that consumers pay in two ways. 

     When consumers purchase any products, they are obviously paying for the cost of manufacturing the product. However, they are also paying for the advertising campaign devised to convince consumers to buy the product. The more costly the advertising campaign, the higher the price paid by consumers. Companies are allowed to set these high prices because consumers have shown that they will continue to pay them. For instance, a multinational chain of coffee shops significantly raised its prices a few years ago, due in no small part to an expensive national advertising campaign. While regular customers noticed and were not fond of the hike, one was quoted as saying, “I doubt it will make an impact [on consumers]. It won’t change my habit.” Indeed, it did not, the company experienced record sales in spite of the fact its prices were higher than its competitors’. 

          Another way advertising tends to affect product pricing is seen in the arena of perceived value to the consumers. The perceived value is the worth that consumers assign to a product. Studies show that often the advertising for a product determines its value more than the quality or necessity of the product itself. One way a company may take advantage of this perceived value is by running commercials during prime time. These ads are usually much more expensive than others. For example, a national commercial that ran during a popular American show cost close to $745,000 to run for thirty seconds. If people watching the show perceive that the product is more valuable simply because it was advertised during prime time, they are often willing to pay higher prices. So, whether it is seen in the cost of the commercials or the advertiser-assigned value, it is obvious that advertising drives product pricing and directly affects consumers

The author uses the chain of coffee shops as an example of _____.

Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the questions from 35 to 42 

THE INFLUENCE OF ADVERTISING ON PRICING

     Advertising makes an immense difference in the popularity of a product. Studies have shown that consumers usually pay more for advertised products than non-advertised products. As a result, the marketing and advertising industry is a multibillion-dollar-a-year business. Local commercials can cost as little as several hundred dollars to products, while national companies have been known to spend hundreds of thousands of dollars on a single commercial. Interestingly, the source of these expensive commercials is the consumers who view the advertisements from the comfort of their living room. Companies influence the prices that consumers pay in two ways. 

     When consumers purchase any products, they are obviously paying for the cost of manufacturing the product. However, they are also paying for the advertising campaign devised to convince consumers to buy the product. The more costly the advertising campaign, the higher the price paid by consumers. Companies are allowed to set these high prices because consumers have shown that they will continue to pay them. For instance, a multinational chain of coffee shops significantly raised its prices a few years ago, due in no small part to an expensive national advertising campaign. While regular customers noticed and were not fond of the hike, one was quoted as saying, “I doubt it will make an impact [on consumers]. It won’t change my habit.” Indeed, it did not, the company experienced record sales in spite of the fact its prices were higher than its competitors’. 

          Another way advertising tends to affect product pricing is seen in the arena of perceived value to the consumers. The perceived value is the worth that consumers assign to a product. Studies show that often the advertising for a product determines its value more than the quality or necessity of the product itself. One way a company may take advantage of this perceived value is by running commercials during prime time. These ads are usually much more expensive than others. For example, a national commercial that ran during a popular American show cost close to $745,000 to run for thirty seconds. If people watching the show perceive that the product is more valuable simply because it was advertised during prime time, they are often willing to pay higher prices. So, whether it is seen in the cost of the commercials or the advertiser-assigned value, it is obvious that advertising drives product pricing and directly affects consumers

The author mentions commercials running during prime time in order to ____.

Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the questions from 30 to 34 

     In general, the influence of Anglo patrons has been much less pronounced on Hispanic arts than on American Indian arts. The Hispanic crafts revival was confined to a much shorter period of time, beginning in the early 1920's, reaching its peak in the late 1930's, and dying down by the Second World War, less than 20 years. During this period, in spite of the enthusiasm of the wealthy Anglo patrons in northern New Mexico, Hispanic crafts never "caught on" nationally in the way American Indian crafts did. Interest was fairly well limited to the Southwest and Southern California, the areas in which the adobe hacienda revival was taking place. The major interest in Hispanic crafts was as furnishings for these comfortable Southwestern-style adobe homes. These crafts were not, as were American Indian crafts viewed as valuable art objects in themselves purchased with an eye for speculation. Hispanic arts to, a great degree have been ignored by the speculative Anglo art market. A beneficial consequence of this oversight is that the artisans have been freer to work according to their own standards and within their own traditions. Their work has not been "emptied of previous vital meanings" and become a meaningless revival. as has so much ethnic art of this day. Rather it has remained as an object of cultural pride and identity and not simply the product of the tastes and demands of the art market. 

Which of the following places is NOT mentioned in the passage as a place in which Hispanic crafts were popular? 

Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the questions from 30 to 34 

     In general, the influence of Anglo patrons has been much less pronounced on Hispanic arts than on American Indian arts. The Hispanic crafts revival was confined to a much shorter period of time, beginning in the early 1920's, reaching its peak in the late 1930's, and dying down by the Second World War, less than 20 years. During this period, in spite of the enthusiasm of the wealthy Anglo patrons in northern New Mexico, Hispanic crafts never "caught on" nationally in the way American Indian crafts did. Interest was fairly well limited to the Southwest and Southern California, the areas in which the adobe hacienda revival was taking place. The major interest in Hispanic crafts was as furnishings for these comfortable Southwestern-style adobe homes. These crafts were not, as were American Indian crafts viewed as valuable art objects in themselves purchased with an eye for speculation. Hispanic arts to, a great degree have been ignored by the speculative Anglo art market. A beneficial consequence of this oversight is that the artisans have been freer to work according to their own standards and within their own traditions. Their work has not been "emptied of previous vital meanings" and become a meaningless revival. as has so much ethnic art of this day. Rather it has remained as an object of cultural pride and identity and not simply the product of the tastes and demands of the art market. 

In line 15 of the passage, to which of the following does the word "it" refer?

Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the questions from 30 to 34 

     In general, the influence of Anglo patrons has been much less pronounced on Hispanic arts than on American Indian arts. The Hispanic crafts revival was confined to a much shorter period of time, beginning in the early 1920's, reaching its peak in the late 1930's, and dying down by the Second World War, less than 20 years. During this period, in spite of the enthusiasm of the wealthy Anglo patrons in northern New Mexico, Hispanic crafts never "caught on" nationally in the way American Indian crafts did. Interest was fairly well limited to the Southwest and Southern California, the areas in which the adobe hacienda revival was taking place. The major interest in Hispanic crafts was as furnishings for these comfortable Southwestern-style adobe homes. These crafts were not, as were American Indian crafts viewed as valuable art objects in themselves purchased with an eye for speculation. Hispanic arts to, a great degree have been ignored by the speculative Anglo art market. A beneficial consequence of this oversight is that the artisans have been freer to work according to their own standards and within their own traditions. Their work has not been "emptied of previous vital meanings" and become a meaningless revival. as has so much ethnic art of this day. Rather it has remained as an object of cultural pride and identity and not simply the product of the tastes and demands of the art market. 

In line 6, the author says that Hispanic crafts never "caught on" to indicate that they

Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the questions from 30 to 34 

          In general, the influence of Anglo patrons has been much less pronounced on Hispanic arts than on American Indian arts. The Hispanic crafts revival was confined to a much shorter period of time, beginning in the early 1920's, reaching its peak in the late 1930's, and dying down by the Second World War, less than 20 years. During this period, in spite of the enthusiasm of the wealthy Anglo patrons in northern New Mexico, Hispanic crafts never "caught on" nationally in the way American Indian crafts did. Interest was fairly well limited to the Southwest and Southern California, the areas in which the adobe hacienda revival was taking place. The major interest in Hispanic crafts was as furnishings for these comfortable Southwestern-style adobe homes. These crafts were not, as were American Indian crafts viewed as valuable art objects in themselves purchased with an eye for speculation. Hispanic arts to, a great degree have been ignored by the speculative Anglo art market. A beneficial consequence of this oversight is that the artisans have been freer to work according to their own standards and within their own traditions. Their work has not been "emptied of previous vital meanings" and become a meaningless revival. as has so much ethnic art of this day. Rather it has remained as an object of cultural pride and identity and not simply the product of the tastes and demands of the art market

According to the passage, during which of the following periods were Hispanic crafts most popular? 

Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the questions from 30 to 34 

          In general, the influence of Anglo patrons has been much less pronounced on Hispanic arts than on American Indian arts. The Hispanic crafts revival was confined to a much shorter period of time, beginning in the early 1920's, reaching its peak in the late 1930's, and dying down by the Second World War, less than 20 years. During this period, in spite of the enthusiasm of the wealthy Anglo patrons in northern New Mexico, Hispanic crafts never "caught on" nationally in the way American Indian crafts did. Interest was fairly well limited to the Southwest and Southern California, the areas in which the adobe hacienda revival was taking place. The major interest in Hispanic crafts was as furnishings for these comfortable Southwestern-style adobe homes. These crafts were not, as were American Indian crafts viewed as valuable art objects in themselves purchased with an eye for speculation. Hispanic arts to, a great degree have been ignored by the speculative Anglo art market. A beneficial consequence of this oversight is that the artisans have been freer to work according to their own standards and within their own traditions. Their work has not been "emptied of previous vital meanings" and become a meaningless revival. as has so much ethnic art of this day. Rather it has remained as an object of cultural pride and identity and not simply the product of the tastes and demands of the art market

What does this passage mainly discuss? 

Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the questions from 35 to 42 

     Shyness may not seem to be a serious complaint, but for some who suffer from it, it can become unbearable. Even talking to a small group of people you know can seem like an ordeal – it can feel as if you’ve been asked to give a speech on a topic you know very little about to a number of experts. You start to feel hot and shaky, your heartbeats faster, your knees feel weak, you begin to stutter and the whole experience seems to last forever. 

     The fact of the matter is that shyness is something we often recognize in others: blushing is one of the more visible sighs, for example. Yet we do not judge someone harshly because of this. But shyness does mean you are harder to approach, so you become more isolated. As one shy person put it, “It’s like being in a prison, and it’s very hard to break out.”

          Experts on the subject have come up with various possible solutions, and one has been singled out as being the key to success, namely, finding an interest in common with other people. Spending a lot of time on the sidelines watching other people and envying them because they are much more outgoing doesn’t help; remembering that some of the people you envy most are probably shy themselves. The secret is how you deal with it. And experts have come up with four things you can do today to help. Firstly, you can start by listening to other people.  You will find yourself getting interested in what they’re talking about and asking questions, and before you know it, you’ll be behaving a conversation. Secondly, you could try asking neighbors if you can walk their dog. Like children, pets can be excellent icebreakers for conversations with passers-by. Thirdly, try joining a class to learn something like tapdancing or flamenco, where people are likely to laugh a lot. You’ll feel relaxed, and also you’ll be much too busy concentrating on what you are doing to feel shy. Lastly, try telling yourself that it doesn’t matter if you say or do something silly. Most people make a fool of themselves every so often, and it’s not the end of the world if you do

The major aim of the author of the text is to _________ 

Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the questions from 35 to 42 

     Shyness may not seem to be a serious complaint, but for some who suffer from it, it can become unbearable. Even talking to a small group of people you know can seem like an ordeal – it can feel as if you’ve been asked to give a speech on a topic you know very little about to a number of experts. You start to feel hot and shaky, your heartbeats faster, your knees feel weak, you begin to stutter and the whole experience seems to last forever. 

     The fact of the matter is that shyness is something we often recognize in others: blushing is one of the more visible sighs, for example. Yet we do not judge someone harshly because of this. But shyness does mean you are harder to approach, so you become more isolated. As one shy person put it, “It’s like being in a prison, and it’s very hard to break out.”

          Experts on the subject have come up with various possible solutions, and one has been singled out as being the key to success, namely, finding an interest in common with other people. Spending a lot of time on the sidelines watching other people and envying them because they are much more outgoing doesn’t help; remembering that some of the people you envy most are probably shy themselves. The secret is how you deal with it. And experts have come up with four things you can do today to help. Firstly, you can start by listening to other people.  You will find yourself getting interested in what they’re talking about and asking questions, and before you know it, you’ll be behaving a conversation. Secondly, you could try asking neighbors if you can walk their dog. Like children, pets can be excellent icebreakers for conversations with passers-by. Thirdly, try joining a class to learn something like tapdancing or flamenco, where people are likely to laugh a lot. You’ll feel relaxed, and also you’ll be much too busy concentrating on what you are doing to feel shy. Lastly, try telling yourself that it doesn’t matter if you say or do something silly. Most people make a fool of themselves every so often, and it’s not the end of the world if you do

Shy people should realize that everybody _________ 

Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the questions from 35 to 42 

     Shyness may not seem to be a serious complaint, but for some who suffer from it, it can become unbearable. Even talking to a small group of people you know can seem like an ordeal – it can feel as if you’ve been asked to give a speech on a topic you know very little about to a number of experts. You start to feel hot and shaky, your heartbeats faster, your knees feel weak, you begin to stutter and the whole experience seems to last forever. 

     The fact of the matter is that shyness is something we often recognize in others: blushing is one of the more visible sighs, for example. Yet we do not judge someone harshly because of this. But shyness does mean you are harder to approach, so you become more isolated. As one shy person put it, “It’s like being in a prison, and it’s very hard to break out.”

          Experts on the subject have come up with various possible solutions, and one has been singled out as being the key to success, namely, finding an interest in common with other people. Spending a lot of time on the sidelines watching other people and envying them because they are much more outgoing doesn’t help; remembering that some of the people you envy most are probably shy themselves. The secret is how you deal with it. And experts have come up with four things you can do today to help. Firstly, you can start by listening to other people.  You will find yourself getting interested in what they’re talking about and asking questions, and before you know it, you’ll be behaving a conversation. Secondly, you could try asking neighbors if you can walk their dog. Like children, pets can be excellent icebreakers for conversations with passers-by. Thirdly, try joining a class to learn something like tapdancing or flamenco, where people are likely to laugh a lot. You’ll feel relaxed, and also you’ll be much too busy concentrating on what you are doing to feel shy. Lastly, try telling yourself that it doesn’t matter if you say or do something silly. Most people make a fool of themselves every so often, and it’s not the end of the world if you do

It’s suggested in the text that a shy person should _________

Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the questions from 35 to 42 

     Shyness may not seem to be a serious complaint, but for some who suffer from it, it can become unbearable. Even talking to a small group of people you know can seem like an ordeal – it can feel as if you’ve been asked to give a speech on a topic you know very little about to a number of experts. You start to feel hot and shaky, your heartbeats faster, your knees feel weak, you begin to stutter and the whole experience seems to last forever. 

     The fact of the matter is that shyness is something we often recognize in others: blushing is one of the more visible sighs, for example. Yet we do not judge someone harshly because of this. But shyness does mean you are harder to approach, so you become more isolated. As one shy person put it, “It’s like being in a prison, and it’s very hard to break out.”

          Experts on the subject have come up with various possible solutions, and one has been singled out as being the key to success, namely, finding an interest in common with other people. Spending a lot of time on the sidelines watching other people and envying them because they are much more outgoing doesn’t help; remembering that some of the people you envy most are probably shy themselves. The secret is how you deal with it. And experts have come up with four things you can do today to help. Firstly, you can start by listening to other people.  You will find yourself getting interested in what they’re talking about and asking questions, and before you know it, you’ll be behaving a conversation. Secondly, you could try asking neighbors if you can walk their dog. Like children, pets can be excellent icebreakers for conversations with passers-by. Thirdly, try joining a class to learn something like tapdancing or flamenco, where people are likely to laugh a lot. You’ll feel relaxed, and also you’ll be much too busy concentrating on what you are doing to feel shy. Lastly, try telling yourself that it doesn’t matter if you say or do something silly. Most people make a fool of themselves every so often, and it’s not the end of the world if you do

How can listening to others prove helpful in combating shyness?

Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the questions from 35 to 42 

     Shyness may not seem to be a serious complaint, but for some who suffer from it, it can become unbearable. Even talking to a small group of people you know can seem like an ordeal – it can feel as if you’ve been asked to give a speech on a topic you know very little about to a number of experts. You start to feel hot and shaky, your heartbeats faster, your knees feel weak, you begin to stutter and the whole experience seems to last forever. 

     The fact of the matter is that shyness is something we often recognize in others: blushing is one of the more visible sighs, for example. Yet we do not judge someone harshly because of this. But shyness does mean you are harder to approach, so you become more isolated. As one shy person put it, “It’s like being in a prison, and it’s very hard to break out.”

          Experts on the subject have come up with various possible solutions, and one has been singled out as being the key to success, namely, finding an interest in common with other people. Spending a lot of time on the sidelines watching other people and envying them because they are much more outgoing doesn’t help; remembering that some of the people you envy most are probably shy themselves. The secret is how you deal with it. And experts have come up with four things you can do today to help. Firstly, you can start by listening to other people.  You will find yourself getting interested in what they’re talking about and asking questions, and before you know it, you’ll be behaving a conversation. Secondly, you could try asking neighbors if you can walk their dog. Like children, pets can be excellent icebreakers for conversations with passers-by. Thirdly, try joining a class to learn something like tapdancing or flamenco, where people are likely to laugh a lot. You’ll feel relaxed, and also you’ll be much too busy concentrating on what you are doing to feel shy. Lastly, try telling yourself that it doesn’t matter if you say or do something silly. Most people make a fool of themselves every so often, and it’s not the end of the world if you do

What do experts believe is the most essential measure to be taken?